Alyce is a blogger, stylist, writer, presenter and media commentator with a split personality style and a love for breakfast foods.

After completing a Bachelor of Journalism specialising in public relations and marketing from Griffith University, Alyce relocated to Melbourne to pursue a life where she could combine her two loves – writing and fashion. It was here she started her career as a personal stylist for Sportsgirl and resident blogger and Fashion Week Reporter for 2threads.

In early 2010, Alyce was appointed Editor-in-Chief of COVET – a online fashion and lifestyle magazine created by renowned Melbourne photographer Anthony Licuria.

Later that year Alyce defeated over 1,400 competitors in a nationwide search to find the Westfield Insider and Australia’s Savviest Shopper meaning she creates fashion and beauty content for the Westfield editorial site, runs social media channels, hosts events, presents videoes, consults as a digital media expert and acts as a fashion commentator and brand ambassador for print, TV, radio and online media such as WHO Magazine, The Today ShowMornings, Cosmopolitan and Ninemsn.

Alyce lists some of her career highlights as winning the Westfield Insider competition, travelling the country as a judge for the Dolly Model Search 2014 and interviewing her brow-game idol, Cara Delevigne on a recent trip to Australia.

With the growth of her career and following on social media, Alyce now splits her time between working as the Westfield Insider, freelance writing, styling and consulting, and collaborating with brands and bloggers through her Instagram @alycealyce.